The Problem with BS:

Even though some people love to generate ideas, MANY people think "BrainStorming" is BS! Why? Because they've participated in such pathetic brainstorming sessions and seen so few results. Domineering colleagues, secret agendas, pitiful preparation, aimless wandering, stale topics, inefficient methods, poorly trained facilitators, lonnnnnnng meetings, and all for what? NOTHING is often the RESULT of these "innovation" events.

Lots of companies rank "innovation" HIGH on their corporate value list. Yet, when it comes to their own internal brainstorming sessions, they're still stuck in 1950's BS... thinking that brainstorming is limited to sitting around a conference room table shouting ideas at some poor facilitator who can't write fast enough.

The "brainstorming" term and its traditional guidelines were developed by ad exec Alex Osborne in the 1950's and weren't designed for modern innovation scenarios influenced by social, technological, and cultural changes. There is MUCH MORE to BrainStorming than what most companies recognize.

The Solution:

In reality, there are HUNDREDS of brainstorming tools and techniques. John Storm's stimulating Beyond BS™ program offers a unique opportunity to learn, practice and apply multiple brainstorming resources to generate powerful ideas and solutions for your company's High Stakes Issues, Million Dollar Problems, and Fast-Breaking Opportunities.

The program will help you "re-define" your brainstorming sessions by equipping your employees (and internal facilitators) with "Better BrainStorming". Beyond BS™ will challenge you to re-think your approach to BrainStorming in 3 specific ways:

1. To move beyond 1950's BS by expanding your personal/corporate Innovation Capacity™
2. To integrate better BS in your corporate culture creating a 24/7 Atmosphere of Innovation™
3. To move beyond basic BS to tangible actions that generates BOLD Breakthroughs!

Our goal is to help you move Beyond BS to re-define BrainStorming in the minds of your team. We'll help you go from Bad, Bland and Broken BS...

The Tangible Benefits of Beyond BS™

BASIC BENEFITS

• Overcome the Key Deficiencies of Traditional BrainStorming
• Generate More Profit by Increasing Revenues/Reducing Expenses
• Explore up to 25 Powerful BrainStorming Tools & Techniques
• Maximize Individual, Team, Tribe and Crowd BrainStorming
• Learn the Difference between Idea-Capturing & Idea-Sparking Tools
• Discover New Ways To Capture Ideas and Bring Them to Life!
• Enjoy the Thrill of Making It Rain More Profitable Ideas!

BONUS BENEFITS

• Learn How to Unleash the Power of CyberStorming™
• Design your Company's own "Perfect (brain)Storm"
• Discover How to Create an Atmosphere of Innovation™
• Overcome the Biggest BrainStorming Blunders™
• Power up with the Best BrainStorming Boosters™
• Avoid the Bitter BrainStorming Busters™
• Profit from the Emerging Trend of Distributed Innovation™

The Intangible Benefits of Beyond BS™

So, what are the blessings of going Beyond BS? It's the good stuff... the important stuff... the things that matter!

• It's the satisfaction and thrill of taking an idea from nothing and turning it into a powerful reality
• It's being a part of a story that is BIGGER than yourself - a story you can be proud of
• It's being able to look back at the end of your life and say ... "Great ride! I'd do it again in a heartbeat."
• It's becoming a better person who is doing your part to help the world become a better place
• It's about creating a better life for you, your team, and those you care about

What Participants Are Saying:

"Creative, mind-opening, motivational. Lyndel Loman, EnCana Oil & Gas, Denver, CO

"Best brainstorming techniques I've learned. Not cheesy or painful to participate. Can & will use these techniques." Laurel Glassmeyer, Intrinzic Marketing, Newport, KY

"I learned many new ways to jump-start the creative process." Pam Webb, Managing Editor, Promotional Consultant, Dallas, TX

"Great ideas on how to start brainstorming and developing ideas." Amie Dunn, BASF, Research Triangle Park, NC

"I never knew that there were so many mind-jogging techniques available to stimulate ideas in a group." David Bittner, Valspar, Pittsburg, PA

Sample Innovation Tools

Human Dynamics™ - award-winning, multi-use innovation tool
Space Dynamics™ - pros/cons of on-site vs. off-site location decisions
Innovation Dynamics™ - simple tool focused on the 6 reasons people change
GullyWasher™ - most efficient group idea-harvesting tool on the planet
ForeCaster™ - enhanced SWOT tool for quick, macro-level feedback
PocketStorming™- the amazing 1 page pocket tool with 7 BS techniques
Atmospheric Guidelines™ - comprehensive list of "ground rules" to keep your BS "on track"
The Book on BrainStorming - John Storm's simple, yet catalytic book on BS

Who Needs the Beyond BS™ Program?

• Open-minded, Collaborative CEO's
• Chief Innovation Officers (CIO's)
• Chief Marketing Officers (CMO's)
• Chief Learning Officers (CLO's)
• Sales & Marketing VP's/Directors
• Training Directors and Managers

• Advertising and Creative Directors
• Human Resources VP's/Directors
• New Product Development Groups
• Research & Development (R & D) Teams
• Corporate Innovation Strategy Executives
• Special Project Teams

Perfect For:

• Marketing Initiatives (Ad Campaigns, Product Naming, etc.)
• Strategic Thinking and Planning Sessions
• Corporate, Sales, Marketing Meetings / Retreats
• Manager and Employee Skill Training
• In House Facilitator "Train the Trainer" Training
• Company Team Building Events

Format(s):

The Beyond BS™ (BrainStorming) program is conducted at your company location or event site, making it conducive for more team members to easily participate due to reduced travel expense. It is available in a variety of formats ranging from a half-day seminar or full day interactive workshop, to a complete 2-day corporate retreat. We simply find out what you want to accomplish and then design a program with the components that fit your event, group, or company need. We also offer Beyond BS™...The Speech as a thought-provoking, yet sometimes humorous keynote speech or breakout session for company, association and/or industry events.

Pricing:

Let's shoot straight. If you don't have a High Stakes Issue, Million Dollar Problem, and/or a Fast-Breaking Opportunity, we're probably not a good "fit" as far as a face-to-face program. Our programs are custom-designed and value-driven, so they're not "cheap". Your investment will range from $10, 000 USD and up. Thus, if your TOPIC™ (Threat, Opportunity, Problem, Issue, Challenge) isn't significant enough for that kind of investment, we can provide other options including:

1. CyberStorming.com Website Subscription
2. Access to our Innovation Resources
3. Other Creative Options and/or Referrals

Hire Us!

Contact John Storm for a customized quotation at:

Phone: 405.321.6262
Email: bbs@beyondbs.com

Your RainMaker:

John Storm is The BrainStorm Expert, author of The Book on BrainStorming and creator of CyberStorming.com. His mission is to bring your ideas to Life! His expertise focuses on helping people discover, evaluate and implement their ideas. John speaks, consults and writes on the topics of change, brainstorming, marketing, and innovation. For bio information, go to www.BrainStormNetwork.com/company.html.

Related Areas of Interest:

Key Phrases: Brainstorming Techniques, Innovation Tools, Thought Leadership, Business Brainstorming, Corporate Creativity
Key Roles: Facilitator, Professional Keynote Speaker, Breakout Session Leader, Seminar Leader, Workshop Facilitator, Consultant
Key Services: Professional Facilitation, Keynote Speech, Seminar, Workshop, Retreat, Consulting Firm
Related Topics: Brainstorming, Creativity, Innovation, Marketing, Creative Problem Solving, Ideation, Idea Generation, Creative Thinking, Knowledge Management